Jacob Liu
A good eye for aesthetics & the skills to execute.
Founder & Creative Director @ The Few
[ BRAND DESIGNER ] [ PRODUCT DESIGNER ] [ NEW MEDIA ARTIST ]
[PORTFOLIO_2024]
Featured Projects
GYUBEE
Designing a dining experience that reclaims wait time.
6IX THERAPY
A performance therapy website built around movement, precision, and recovery, helping the brand expand into a new location.
ZYO
Designing a project management app that seamlessly fits into existing workflows in just 4 days.
LUCKY KOI CAREER
A career coaching brand designed to feel approachable and supportive, achieving 2.9× client growth.
JASMINE
A refined brand identity and website for Jasmine Asian Cuisine balancing Asian heritage and elegant dining experiences, resulting in a +52% increase in bookings over 3 months.
TECH + ART + FUN
Scroll through some of my “for fun” projects that involve emerging technologies!
About me
Figma • Adobe Creative Suite • Framer • Webflow • Shopify • Claude • HTML/CSS • JavaScript
UI Design • UX Design • Visual Design • Brand Strategy & Visual Identity • Accessibility Design • Design Systems • Wireframing • Prototyping • User Research • Usability Testing • Developer Handoff • Photography
3D Printing • Projection Mapping • Body Centric Tech • Laser Cutting • Arduino • Computer Vision
I’m a versatile designer with expertise in UX and visual design. My background in New Media has allowed me to work on creative projects involving Arduino, visual design, projection mapping, computer vision, cybernetics, body-centric technologies, generative art, and interactive installations.
Meaning that as an artist, I’ve worked with coding languages like HTML, JavaScript, and C++; emerging technologies such as artificial intelligence, virtual reality, cybernetics, laser cutting, and 3D printing; and creative tools like Figma, Illustrator, Photoshop, InDesign, After Effects, Premiere, TouchDesigner, and Fusion 360.
The list is long—perhaps even overwhelming—but the key takeaway is that my broad skill set allows me to transfer knowledge across disciplines, making me a fast learner who quickly adapts to new challenges.
To me, great design is adaptable across platforms, seamlessly blending creativity with functionality while prioritizing the user. It doesn’t have to be beautiful—though no one would complain about a stunning product—but it has to solve a real user pain point damn well.
Email
jacob@thefewagency.com
Phone
(647) 655-5001